Fil Rouge

Design of the dissertation submitted during my BA in Graphic Design at Central Saint Martins, London.

Fil rouge is a french expression used in italian to indicate a common thread, a guiding thread. In my dissertation I isolated themes and aspects from broader topics, in order to be able to write and prepare the ground for my main topic: the Italian avant–garde magazines. The whole dissertation was also about connections between people and movements and I wanted to reflect this theme in my visual presentation. I did not want to simply reproduce an italian avantgarde magazine, or a chapbook, or a fanzine: I wanted to interpret and express my opinion on what I wrote.

The box and the label

The box is not meant to be simply a way to deliver the booklets (single chapters) but it is also an object which ties all the elements together in a journey. It all starts with the label with the title and a red thread which guides the readers through the whole route.After opening the box, the introduction plate is revealed, and once removed as it is suggested by the two handles, it is the turn of the booklets plate. The third plate is the one with the conclusion. I designed the box structured in this way, to push the readers into stages and force a specific sequence.

The booklets

Each booklet is numbered following a chronological order, but they are placed one next to each other to leave more freedom in picking whichever the readers prefer, freedom that is not given using the layered structure in the box. The binding thread connects each booklet to the plate, to express that it is part of something bigger and that it is connected to the other booklets too.

Layout

The inner layout of the booklet is pretty straight forward: the text flows in one column, except for the red lines which are not following the paragraph rules and continue as a straight line throughout the following pages: they indicates the main features or the common features of each topic.

The design of the booklets follows the content of the dissertation. They are all printed on newsprint paper, on a page size, A6 that allows to be printed at home, without wasting papers cutting margins away bound in a way that allows the printing on both sides of the page. The typeface used is Lekton, a tribute: it is designed by students at Isia, Urbino, to reintrerpret the font used by Olivetti typewriters. It comes from a collaboration, a cooperation and an exchange of ideas and points of view, and it perfectly matches the dissertation core in the spirit.